Rolling Billboards, Real Impact: Road Scholar Transport Raises Awareness This November

Every November marks National Lung Cancer, Epilepsy, and Pancreatic Cancer Awareness Month.  At Road Scholar Transport, these aren't just dates on a calendar—they represent personal missions brought to life across the highways we travel every day.

Through our Awareness Fleet, we transform standard 53-foot trailers into rolling billboards.  By partnering with dedicated advocacy groups, our goal is to bring critical health messages directly to millions of motorists nationwide.  Here is a closer look at the causes featured on our rigs this month and why driving awareness matters so much.

1. GO2 for Lung Cancer (Formerly Lung Cancer Alliance)

Lung cancer remains the leading cause of cancer death in the United States, accounting for roughly 1 in 5 cancer deaths.

Becker's Oncology

  • 2026 U.S. Statistics: An estimated 229,410 people will receive a lung cancer diagnosis this year, and approximately 124,990 will lose their lives to the disease.

Lung Cancer Research Foundation

  • Lifetime Risk: Roughly 1 in 16 men and 1 in 17 women will develop lung cancer in their lifetime.

The Story Behind the Truck

Our Lung Cancer Awareness trailer came to life through a serendipitous meeting at an antique car show.  Linda Sacco, an active volunteer advocate, and her husband—a former Road Scholar driver—ran into Road Scholar President Jim Barrett.  When Linda shared her passion for advocacy, the idea to wrap a trailer quickly gained traction.

Our trailer prominently features three dedicated advocates from Scranton, Pennsylvania:

  • Karen, a two-time lung cancer survivor
  • Jim, Karen’s husband
  • Linda, Karen’s sister and tireless advocate

Together, their faces represent hope, resilience, and the critical need for early screening and research funding.

2. Clayton’s Hope Foundation (Epilepsy Awareness)

Epilepsy is a neurological condition characterized by recurrent, unprovoked seizures.

  • 2026 U.S. Statistics: Approximately 3.4 million Americans live with epilepsy, with roughly 150,000 new cases diagnosed each year.

Epilepsy Foundation

  • SUDEP Risk: Thousands of individuals die annually from Sudden Unexpected Death in Epilepsy (SUDEP).

The Story Behind the Truck

Road Scholar’s epilepsy awareness trailer features the emblem of Clayton’s Hope Foundation: a vibrant sun surrounded by handprints, alongside the motto "Because Everyone Deserves to Live Seizure Free."

The foundation was created in memory of Clayton, a brave young boy who battled severe epilepsy.  Clayton's Hope generates vital funding for neurological research, provides support for families navigating a diagnosis, and educates communities to eliminate the stigma surrounding seizure disorders.

3. Pancreatic Cancer Awareness

Pancreatic cancer is notoriously aggressive, often undetected until advanced stages, making public awareness and early detection research vital.

·       2026 U.S. Statistics: An estimated 67,530 Americans will be diagnosed with pancreatic cancer this year, and approximately 52,740 will succumb to it.  American Cancer Society

·       Impact: Pancreatic cancer accounts for about 3% of all cancer diagnoses but 8% of all cancer deaths.  The lifetime risk is roughly 1 in 56 for men and 1 in 60 for women.   American Cancer Society

The Story Behind the Truck

Road Scholar took pancreatic cancer awareness to a grand scale by wrapping an 80,000 lb. tractor-trailer in bold purple.  Emblazoned with the iconic purple ribbon and stars, this rig acts as a beacon of solidarity on the open road, urging support for early detection technologies and research toward a cure.

Driving the Message Home

When our drivers hit the interstate, they haul more than freight—they carry stories, remembrance, and action.  As these rolling billboards log thousands of miles this November, we hope they prompt meaningful conversations, encourage early health screenings, and inspire support for research.


 

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